| Working out a marketing budget is most definitely part of the marketing plan. 
Two worksheets are provided. There is a worksheet (budget comparison) to compare the actual 
with the projected figures. This will enable your business to correct its 
expenditures as soon as a variation becomes too large. The budget items The following categories are incorporated in the marketing budget:  
  Advertising Sales promotion Administration Human resource development Sales staff Market research
 
 And for 5 years: 
 
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