Working out a marketing budget is most definitely part of the marketing plan.
Two worksheets are provided.
There is a worksheet (budget comparison) to compare the actual
with the projected figures. This will enable your business to correct its
expenditures as soon as a variation becomes too large.
The budget items
The following categories are incorporated in the marketing budget:
- Advertising
- Sales promotion
- Administration
- Human resource development
- Sales staff
- Market research
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And for 5 years:
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