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The internal development
[The personnel will ………… through further training]
[Due to product development ABC will be able to penetrate new markets and.
market segments.]
[By consequent build-up of the proprietary capital ABC can realize a strong
financial structure within ____ years.]
The business philosophy [mission]
The shareholders:
To stimulate further investment in ABC we aim for optimal return on investment
out of which a yearly dividend of ____% can be paid to the shareholders.
The customers:
By further product development [of product line1] and product renewal [of
product line2] a high degree of customer satisfaction must be realized. Constant
quality control must ensure customer loyalty.
The employees [staff]:
A remuneration system above average must stimulate extra efforts. Continued
schooling and training of floor personnel as well as management is encouraged
and financially supported.
The community:
By creating employment ABC can rely on a ________ image.
Internal organization
One effective and widely spread method of organizing the company
structure is by subdividing the structure into functional areas.
These functional areas can be:
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commercial function
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development function
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production function
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financial function
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social function
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information function
Structuring an organization requires the manager to determine the
tasks to perform for each functional area and to make the easiest, yet most
efficient links between these areas. This is usually done by organization
consultants in larger companies, but for a small business this is not a feasible
option.
In the marketing plan all that has to be examined is the present
structure and from this information and the results of the marketing personnel
analysis you may draw the conclusions for the next three to five years.
The internal organization of a business has to consider all the
goals of the company
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fulfilling a useful function in the society
by providing products and services and employment
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ensuring the continuity of the company
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aiming to serve the interests of the
employees, investors, suppliers and customers
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contributing to the economic and social
development of a region or country
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