Advertising and promotion

Advertising and promotion 3 years (Advanced Edition)

 

Advertising mix

We have provided up to 9 advertising and promotion channels. Select the advertising channels you wish to include.

For each type of advertising and promotion campaign, you will find a detailed table to enter planned campaigns and related data. You can even enter result data to analyze the campaign's success and calculate the net contribution of any campaign.

Advertising

• Newspapers
• Consumer magazines
• Trade publications
• Radio
• Television
• Other

Promotion

• Sales promotions
• Direct marketing
• Trade shows

Only the Newspapers and Direct Marketing tables are shown here.

 

Advertising and promotion 5 years (Advanced Edition)